In the Media

Crafting Her Destiny: The Unconventional Journey of Shilpa Sharma

At business events or even at social to-dos, Shilpa Sharma has often faced a sudden tap on the shoulder, followed by an awestruck: “Omigod, you’re the founder of Jaypore?” Soon enough, women in the room flock to her with fangirl giggles and selfie requests. I, too, was keen to connect with her on LinkedIn, as an avid admirer. Sharma’s response to all this attention is an abashed, “I’m so deeply embarrassed, I want to crawl under the table and hide.”

How textile trails across India hold potential to boost tourism if done right

Last week, Shilpa Sharma, founder of the bespoke travel agency Breakway, received an email from a “20-something girl from the UK”. “‘My mother is an event florist,’ she wrote,” recounts Sharma, “‘and I see a huge amount of flowers being wasted on a daily basis. I want to come to India and see what I can do around floral waste, and if I can put it to good use perhaps in printing textiles; maybe launch my own line at home. Who can I meet?’”

For this serial entrepreneur, travel sparks business ideas

Co-founder of three different companies-- fashion and lifestyle, experiential travel, and hospitality—one would imagine Shilpa Sharma, co-founder of Jaypore, Break Away and Mustard, often covets the seductive pace of a single job. But that’s not the case. She says there is one ingredient that works as a reliable fuel to keep the passion high: travel.

Punjab Mustard Fields Forever

It was my first time in the state of Punjab, but I thought I knew what to expect from all those Bollywood movies Id seen, Punjabi restaurants Id visited, and Indian weddings Id attended. Heroines running through fields of yellow mustard flowers. Tall, bearded men in colourful turbans dancing with abandon. Large portions of rich and hearty food like thick lassis, fluffy paranthas, paneer tikka masala, and tandoori-baked, well, everything. And the Sri Harmandir Sahib (aka Golden Temple) shimmering in the centre of it all.

Indian Brands Promoting Experiential Travel

Travel is no longer about ticking off a checklist of places to see and things to do. With practically anyone and everyone on the move, people are becoming more and more discerning in their tastes and preferences when it comes to travel. We did some research and came up with a list ofplayers in the travel space who are using their creativity and technology to curate customized travel experiences with unique activities and itineraries.

A holiday to dye for

Even in June, when the earth bakes at 46 degrees, the simmering landscape around Chanderi is incredibly beautiful. Through the haze you can spot the grand, monolithic arch, Katti Ghati, opening out onto a 17th century lakeside palace on one side and a fort on the other.
We wanted to thank you for all the hard work that you have done around our trip. It was a wonderful experience and I’m amazed by your attention to detail and continued follow up. Thank you again. We really appreciate it.
Ravi Akella, Kashmir & Ladakh – July 2022

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